Exit JR Narita Station's East Exit and turn immediately left. On the left side facing the police box, you'll find a quiet, narrow street stretching out called “Shin-Shin-Michi.” Compared to the main street bustling with tourists, it has a distinctly calmer atmosphere.
This time, we introduce four popular shops you can find along this street.
Why not embark on a gourmet journey that offers a glimpse into everyday life in Narita?
Toraya JR Store
Near the entrance to Shin-Shin-Michi, “Toraya” glows softly with red lanterns. Its large sign reading “もつ焼 煮込み” catches the eye, so you should have no trouble finding it.
Opening the door reveals a space that screams “This is a standing bar!” A warm standing bar area unfolds, where customers stand shoulder to shoulder, making room for one another.
It's a hidden gem known only to those in the know, where locals on their way home from work casually drop by for a drink.
Our signature dishes are our hearty stewed offal, richly flavored and perfect with drinks, and our skewered grilled offal, featuring only the freshest cuts with a perfect balance of texture and seasoning.
The skewers vary depending on the day's catch, and sometimes items sell out, but that's part of the fun—it's a once-in-a-lifetime experience.
In an unpretentious atmosphere, relax with a snack in hand and blend into the local community. At the entrance to Shin-Shin-Michi, this is the first place you'll want to stop by.
Toraya JR Store
Ramen Boys
Just ahead on the street, you'll spot the yellow sign for “Ramen Boys.”
Lines often form during lunchtime, making it a popular local staple.
The signature dish is a Jiro-inspired bowl featuring a robust broth and thick noodles. Generous portions of vegetables and chashu pork. It delivers on your desire to feel completely full.
Not only soy sauce and miso, but also salt and ponzu offer refreshing options, and they're easier to eat than they look—a welcome bonus.
The counter-focused interior has a lively atmosphere, making it easy to drop in even while traveling.
Ramen Boys
Ramen Fukuichi
Right next to Ramen Boys, Ramen Fukuichi is a shop that draws crowds with a completely different approach to ramen.
Actually, Fukuichi is a renowned chicken white soup ramen shop that has won first place in the “TRY Ramen Awards Chicken White Soup Category” for five consecutive years and has been inducted into the Hall of Fame.
The most popular item is, of course, our “Special Chicken Broth Ramen (Salt Flavor)”.
The creamy soup is packed with umami flavor, making it impossible to resist taking another spoonful.
And don't miss the chashu pork. They've piled on a whopping four varieties, each tender and full of flavor.
Lines often form during lunchtime. They also operate in the evening, offering a variety of Japanese sake to enjoy.
The real charm of this area is being able to enjoy completely different ramen cultures right next to Shin-Shin-Michi.
Ramen Fukuichi
Back Alley Bar Coyote
When talking about Shin-Shin-Michi at night, Coyote is the place you can't miss.
The interior has a relaxed bar atmosphere where you can unwind comfortably.
With a wide variety of dishes, you can choose whatever you're in the mood for—from our signature tapas to assorted ajillo options.
Of course, we offer a wide variety of alcoholic beverages! Our extensive lineup includes beer, wine, whiskey, cocktails, and rare spirits (subject to availability).
Perfect for nights when you want to make it a little special. A place where you can enjoy the atmosphere of Shin-Shin-Michi from yet another angle.
Back Alley Bar Coyote
Shin-Shin-Michi may be a small street, but it's packed with fun—choosing gourmet spots to match any occasion!
Just a few minutes from Narita Station. Experience the atmosphere of Shin-Shin-Michi, a place that feels like it's right between sightseeing and everyday life.
