When you say Narita, many people probably think of Naritasan Shinshoji Temple, but it is not the only thing to see. In Narita, there are many people who provide hospitality to visitors, and I would like you to know about them. Here, we will introduce them to you as “People of Narita”!
Our guest today is AYANEE, owner of BEER B and B. In November 2025, she launched “BEER B and B,” a bar where patrons can enjoy craft beer cultures from around the world, conveniently located just a one-minute walk from Keisei Narita Station.
Prior to this, she was active in a wide range of fields, including as an MC, traveler (guide and tour conductor), beer YouTuber, and beer journalist. We asked her why she chose to put down roots in Narita and create a place for people to connect through beer, and heard about her journey so far and her feelings toward the city of Narita.
ーCould you tell us what inspired you to start the beer bar “BEER B and B”?ー
I’ve always loved travel and craft beer, and since around 2013, I’ve been traveling both domestically and abroad, sampling craft beers in various regions and sharing my experiences on various social media platforms.
I’ve taken a bit of a break lately, but I still post videos on YouTube introducing the global beer scene, including Japan. Part of my hope is that people in Japan will think, “I’d love to visit places like this around the world,” and that people overseas will discover, “Wow, Japan has a craft beer scene like this!” Whether in person or online, I love connecting with people from all over the world through beer.
At first, I traveled alone on a whim and shared my thoughts on beer online. Gradually, however, I developed a desire to create “craft beer tours” and guide a variety of people, and I decided to deepen my knowledge of beer by enrolling in the Japan Beer Journalists Association’s online academy. I now write articles as a beer journalist. This led to opportunities to create and lead “Craft Beer Walking Tours” in Tokyo and Yokohama, as well as to serve as an instructor at cultural centers.
After learning about our activities, we were approached by individuals involved in community revitalization efforts in Narita and beer brewing at Narita Airport. This led us to open “BEER B and B” (hereinafter referred to as “Beer B”), a venue centered around travel and craft beer. We aim to create a place where both local residents and visitors from abroad can socialize while enjoying a beer and experiencing the spirit of travel.
ーCould you tell us about your background, from your hometown through your student days to the present?ー
I was born in Wakaba Ward, Chiba City, and lived in Chiba City until I graduated from Chiba Minami High School. I attended Tokai University in Kanagawa Prefecture, where I studied European culture in the Department of Civilization within the Faculty of Letters. I’ve loved reading since I was a child and have always been interested in foreign cultures. During my college years, I participated in exchange events with international students and short-term English programs abroad. I also obtained certifications to work in art museums and museums, as well as qualifications to become a curator and a librarian.
In addition, I’ve had a wide variety of part-time jobs, including promotional work, administrative roles at a marketing company, and working at a coffee shop.
After graduating, I worked in sales at an English conversation school in Shinjuku for about five years, and then began freelancing in voice-over work for IT campaigns, including narration and hosting.
One day, I saw an online ad for a bus tour guide. Thinking, “I love traveling, and I love speaking into a microphone,” I casually went for the interview—and that was my first step into the travel industry. I also started working as a tour guide and tour escort, which broadened and deepened my appreciation for the joys of travel.
I feel that all of these experiences are helping me in my current role managing a beer bar in Narita, a place where such a diverse range of people gather.
ーDo you have any favorite spots in the area around Narita Airport?ー
Of course, the highlight is this shop, Beerbee! Actually, there’s also an underlying theme, which is “recycling & upcycling.”
We transformed this former liquor and tobacco shop—which had been vacant for about three and a half years and resembled an old traditional house—into a shop through DIY efforts with the help of our neighbors, so both my friends and I have grown very attached to this place. We’ve also been receiving and using unwanted items, such as furniture and tableware, and we’re still gradually evolving the shop.
Before moving to Narita, I lived in Tokyo and Yokohama, but deep down, I always had a desire to “one day use the experiences I’d gained elsewhere to help revitalize my hometown of Chiba!” I’m so happy that I’m now taking steps to make that happen.
I also love the “Narita no Hikari” event held on Ura-Sando and Shindo-dori, as well as the vegan restaurants and vintage clothing stores along the street.
I love traveling, and I love Narita Airport! It’s been evolving rapidly lately, with more and more fun spots popping up.
Naritasan Shinsho-ji Temple, where we used to visit every New Year’s Day during my childhood, is also a special place for me. My maternal grandmother passed away when I was young, so I never knew her, but when I opened my shop, my mother told me that she was actually from Narita. I feel a mysterious connection to this place.
ーLooking ahead to the future of Narita, how do you plan to take action?ー
With the expansion of the airport and other developments, the number of people visiting Narita is likely to increase even further in the future. The building housing this shop is quite old, and since we have a three-year lease, there’s a possibility it could be demolished in the future. However, we intend to keep the shop running steadily at least until then, and our immediate goal is to create a place where many people can come to relax. This is my first time in the restaurant business, so every day is a learning experience, but if the time comes to move to a new location, I’d like to keep the shop going while continuing to improve it.
I’d also like to help promote craft beer culture in Narita. I hope to collaborate with those who are planning to open a brewery.
Narita is an international city where people gather for a wide variety of reasons, including business trips, training, and sightseeing. We want to continue providing a space for interaction where both travelers and locals can drop by casually to experience the works of local artists and enjoy music.
Since I also work as an emcee and in the travel industry, I’m hoping to help out with local events and organize and guide walking tours to help liven up Narita.
ーFinally, please share a message for our readers.ー
When you think of Narita, you might immediately picture the airport, but it’s actually a very charming town with historic sites like Naritasan, traditional eel restaurants along the picturesque Omotesando, and the vibrant Shinmichi-dori, which has a fresh, modern vibe. It’s a great place to explore—spend the day sightseeing and then, just like going out for drinks in Yokohama’s Noge district, enjoy hopping from one independent bar to the next in the evenings. There are also spots for young people and regular DJ events, so please make time to come visit. If you get lost or want some recommendations… feel free to stop by and say hello anytime the shutters at Beer Bee are open!
BEER B and B
